THE
WORK

AWA is an experience design studio rooted in situational and spatial design. From brand activations to cultural, corporate, and public events, we see gatherings as opportunities for connection.


AWA

WE CREATE ENVIRONMENTS
THAT SPARK CURIOSITY AND EXCHANGE.

Themes move beyond décor.

They unfold.

They’re lived.

Minimal or elaborate.

Adapted to the context.

Nothing is imposed.

Every detail is considered.

More than events,

we design the conditions that bring people together.

AWA

THE
APPROACH

We begin with what already exists.

The place.

The moment.

The people.

Every element becomes material.

Light. Sound. Scent.

Objects. Architecture.

Food. Movement. Presence.

AWA

THROUGH ART, TECHNOLOGY, AND PLAY.

NOTHING HAPPENS ON A STAGE.

EVERYTHING UNFOLDS WITHIN THE SPACE.

AWA

Some elements are visible.

Others are subtle.

A gesture.

A shift.

A signal.

Something to follow.

THE BACKSTORY

AWA emerged at a moment when gatherings were once again taking place yet connection still felt fragile.

After more than fifteen years working across film production, events, and artistic interventions, Sara Shukur and Marlène Grégoire began bringing their networks together through experiences built around play, narrative, and interaction.

This practice took shape through a private festival developed over five years alongside a wide network of artistic and technical collaborators.

Fictional currency, parallel narratives, signals scattered through space.

Interactions emerged naturally, without being directed or imposed.

AWA was born from this experimentation.

AWA

COLLABORATE

SHOOT US A NOTE.

OR CALL LIKE IT’S 1999.

514.607.6252

AWA